Base reward rate: 1 RP per ₹100 on most spends; 5x on dining & online; up to 11x on travel via SmartDeal
Redemption options: cashback
Redemption value: 1 Pt = ₹0.20
Fees & Charges
Joining fee: 750
Annual fee: 750
Pros
Offers a strong monthly milestone bonus of 1,000 Reward Points for making just 5 transactions of ₹1,000 or more, providing a high-value return on moderate monthly spending.
Provides an accelerated 5X Reward Points on two broad and high-frequency categories: online shopping and dining.
Features a highly achievable annual fee waiver on a spend of just ₹70,000, which is significantly lower than the ₹1 lakh to ₹2 lakh threshold of many competing cards.
Includes a complimentary personal accidental death insurance cover of ₹15 lakh for air travel and ₹5 lakh for non-air incidents, a valuable protection benefit for an entry-level card.
Cons
Excludes a vast range of common spending categories from earning reward points, including supermarkets, wallet loads, rent, insurance, and even fast-food restaurants, severely limiting its everyday value.
Lacks key lifestyle benefits that are standard for its fee segment, such as complimentary domestic airport lounge access or bundled OTT subscriptions.
The base reward rate of 1 Reward Point per ₹100, combined with a low redemption value (typically ₹0.25 per point), results in a poor effective return of just 0.25% on all non-accelerated spending.
Carries a high interest rate of 3.75% per month (45.00% p.a.), which is above the industry average, making it a costly option for customers who revolve their balance.
Best Use Case
Consumers seeking accelerated rewards on dining, online shopping, and travel bookings via BOBCARD SmartDeal.